The New Zealand Cycle Classic’s recently announced move to Waipa has sparked a new week-long community cycling event.

The Three Peaks Ride: New Zealand’s Cycling Festival will run alongside the NZ Cycle Classic from 23 January to 27 January 2019 and will provide a unique opportunity to captivate interest from across New Zealand and overseas, capturing all forms of cycling across all ages and stages.

Among the many events planned for the week is the return of a mass participation cycling event to Cambridge. The HOBBITON Gran Fondo will take place on Saturday January 26th and will be similar in format to the popular Rev – last run in 2016. The course will pass by the world-famous Hobbiton Movie Set in Matamata and will be including a number of new event features, to be revealed soon. Entries will open at the end of July.

The afternoon of the Gran Fondo will feature the Good George Maunga Madness – a spectator event atop the spectacular Maungakawa Scenic Reserve, celebrating the epic finish of the UCI Classic Queens Stage.

Details of other events to be released over the coming months.

Waipa District Council has confirmed its commitment to the event with a 3 year funding commitment of $100,000 per year.

The RIDE Festival Committee has also confirmed the overall event naming rights sponsor – Three Peaks Manuka Honey, a Hamilton based premium manuka honey company.

“We think there’s a natural and obvious fit between our own goals and those of Three Peaks. We are both committed to showcasing the picturesque surroundings of the Region as a beautiful, welcoming and authentic place as well as promoting health and well-being” says Event Director Amanda Till.

RIDE Committee Chairman, whose trust Brian Perry Charitable Trust is also a supporter of the event, is pleased with how the event is shaping up.

“Having successful and iconic Waikato companies such as Hobbiton and Good George behind our RIDE Festival is a real coup. Three Peaks Manuka Honey also represents an important emerging export market important to our region, with some great healthy products we can introduce to our riders and visitors.”

Mr Perry, who has also been involved in cycling through Te Awa River Ride Trust, the Avantidrome, and Cycling New Zealand, believes the region is perfectly poised to grow the sport of cycling across the community. “Waipa and our wider region has very much become New Zealand’s Home of Cycling.  We know that cycling has the potential to improve health and wellbeing outcomes across all sectors of our community, and the RIDE Festival aims to encourage families and groups to get out riding more regularly, it’s great fun!”